Motally is a firm that specializes in specific statistics surrounding mobile software, which includes mobile games. The results are tallied using several different questions or metrics and each one of them appear to make sense.
The five statistics that Motally calculates are Game level, Scores, Virtual goods, Conversions and Cross-game use. Using these metrics, Motally can easily tell the developers of a game where their game could use work and ways to hit those marks. Sometimes, something as easy as a free demo or online leaderboards can go a long way in how long players play a game. As of now, Motally’s new game features are in a private beta test but it will surely be interesting to see further research as it launches.