As reported by Mobile Marketing Watch, the 2010 Winter Olympics saw an absolute explosion of consumers using their mobile devices to access NBC’s content that was related to the games.
According to the company, a whopping 87 million total page views were accessed over the games’ 17 day run, a number that is up from 52 million for the 2008 Olympics in Beijing.
Furthermore, over 2 million videos were streamed from NBC Mobile during the games. During Beijing that number was a (what would now appear to be) laughable 301,000. All of this interest helped push the NBC Olympics Mobile App to become the top sports app in the iTunes store for the first weekend and final day of the Olympics.
While this obviously expresses an increased desire by consumers to access news about the games while they are away from home, it doesn’t mean that mobile access was entirely replacing other forms of news interaction, as about 50 percent of those who used the app also logged onto NBC.com or watched some of the network’s television programming as well.