The comScore 2010 Mobile Year in Review includes a few factoids about which mobile users are smarter: according to the report, in the US, smartphone adoption reached roughly 1 in 4 mobile subscribers (27%). In Europe, however, that number was closer to 1 in 3 (31%). So, why are the rates for app usage higher in the US?
It’s a question that UK-based Metro Apps is looking to address with their new Smartphone Games publishing program — a system geared towards helping smartphone app developers reach a more mainstream market. Metro Apps happens to be an arm of the FTSE 250 British media conglomerate DMGT Group, which also publishes both the Daily Mail and Metro newspapers, two of the largest traditional publications in the UK. Needless to say, they plan to start putting a few choice developers into the public eye.
No word on whether they will be localizing Smartphone games for a British audience. I would enjoy playing a round of “Quite Cross Birds” or “Words with Chums.”