LOLapps Stops Making Branded Games, Focuses On Original Titles

Sun, Jun 20, 2010

Facebook, Social

San Francisco developer LOLapps has so far been flying low under the social radar, releasing a few solid successful games but nothing earth shattering. Last year the company decided to migrate from user-generated quizzes into the game space. Some of LOLapps’ first releases were in conjunction with existing big brands, like the Dante’s Inferno tie-in game they launched with EA in December. According to Inside Social Games, the company is now moving away from branded material.

The number of Facebook games is growing constantly with developers vying for users in an increasingly crowded space. Whereas EA’s prediction is that branded titles will rise to the top, LOLapps is of the mind that creativity and originality will mark the most successful games in the near future. LOLapps CEO Arjun Sethi stands firmly behind the idea, saying, “People will begin demanding better experiences.” As the company moves forward with the goal of publishing only original titles, they will also be switching to Facebook Credits. This will make LOLapps the second large developer to exclusively use Credits, with CrowdStar being the first. LOLapps is expecting to release its next titles over the summer.

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- who has written 290 posts on Frisky Mongoose.

Sarah Gray is a Weekend Editor at Frisky Mongoose focusing on video games and the social media that surrounds them.

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