Kindle iPad Commercials, Walmart’s Mobile Plans: Tech Tuesday

Tue, Sep 14, 2010

iPad, Mobile

In the world of tech, we have the giants in the e-reader market getting a bit competitive and a retail giant announcing brand new plans for those looking for a good, cheap plan.

Amazon Trashes iPad In Latest Kindle Commercial

In its most recent commercial for the Kindle, Amazon has really thrown some tough punches and doesn’t even try to hide its blatant bashing.

The ad has been airing for a few days now and highlights the Kindle’s new $139 price point, which is rather cheap comparatively to an iPad. The commercial also directly compares the Kindle with what is clearly an iPad and points out that while the iPad is difficult to see in direct sunlight, the Kindle (with its e-ink screen) has no trouble being read in sunlight.

While both have their features worth boasting about, this commercial is clearly one-sided simply because it’s for the Kindle. Does this mean we’ll see a resurrection of the old “Mac & PC” ads that Apple used to produce? Chances are not, but it could be an interesting way to retaliate against Amazon. The Kindle ad is attached below.

Walmart’s New Mobile Plans

Walmart is looking to take a piece of that cell phone pie by offering its customers a new mobile plan to pick from that could rope in some rather trendy shoppers.

The retailer is offering a plan for $45/month that includes unlimited voice and text messages, so that you don’t have to worry about minute plans or text rates. This is especially nice for those families with teenagers, and is likely designed for them being that the program is called “Walmart Family Mobile”.

While this plan sounds nice, the catch is that it will be on T-Mobile’s network and will only have a limited selection of phones available (they won’t be top-of-the-line), but this does stand as the cheapest cell phone plan available nationally.

Details about release date are unknown, but should likely be within the next few months.

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  3. Kindle Launches Games & Apple Fixing iPhone Jailbreak Hole – Mobile News
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    What concerns Amazon’s ad — I think the idea is very funny. But on the whole it’s a bit against ethics to compare your device with the competent ones that aggressive way. And besides, why does Amazon consider its Kindle a rival to iPad? iPad’s functionality is much more than just an e-reader.

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    This is especially nice for those families with teenagers.

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    Yes I