In the world of tech, we have the giants in the e-reader market getting a bit competitive and a retail giant announcing brand new plans for those looking for a good, cheap plan.
The ad has been airing for a few days now and highlights the Kindle’s new $139 price point, which is rather cheap comparatively to an iPad. The commercial also directly compares the Kindle with what is clearly an iPad and points out that while the iPad is difficult to see in direct sunlight, the Kindle (with its e-ink screen) has no trouble being read in sunlight.
While both have their features worth boasting about, this commercial is clearly one-sided simply because it’s for the Kindle. Does this mean we’ll see a resurrection of the old “Mac & PC” ads that Apple used to produce? Chances are not, but it could be an interesting way to retaliate against Amazon. The Kindle ad is attached below.
The retailer is offering a plan for $45/month that includes unlimited voice and text messages, so that you don’t have to worry about minute plans or text rates. This is especially nice for those families with teenagers, and is likely designed for them being that the program is called “Walmart Family Mobile”.
While this plan sounds nice, the catch is that it will be on T-Mobile’s network and will only have a limited selection of phones available (they won’t be top-of-the-line), but this does stand as the cheapest cell phone plan available nationally.
Details about release date are unknown, but should likely be within the next few months.
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