iPhone game developer ngmoco, which is responsible for some incredibly popular apps like Rolando and Word Fu (among many others), recently moved to raise a “$25 million series C round” of funding, and acquired Freeverse, another iPhone game developer.
According to Tech Crunch, ngmoco’s CEO, Neil Young, wants to “amass enough scale” to move “away from the pack.” They’ll be starting this by transforming all of Freeverse’s games, like Skee-Ball, Flick Fishing and Moto Chaser, to a free-to-play model similar to the one seen in all current ngmoco games.
While the games will be free to play, the developer makes money via in-game purchases of upgrades and other items.
The plan makes sense – draw a user in with addictive gameplay, without worrying about the cost, and, once they’re hooked, they’ll be likely to spend real money to enhance the experience. Another of ngmoco’s recent acquisitions – the 99 cent game Charadium – will also be moving to a free-to-play model in the future.