Distimo, a firm specializing in app store analytics has released a study revealing that apps are getting cheaper as the period between December 2009 and February 2010 saw an average price drop of 15% showing that strong competition and free alternatives must be working out very well.
As to no one’s surprise, the most popular apps are games with them representing 39% of North American app purchases. I have seen plenty of quality games on the app store, so it’s no surprise to me that they continue to dominate the app store fairly regularly. Also of note is that the average price for an app in North America is $2.43. I think that’s right around the sweet spot between impulse and research-first purchases.