While the cat was being let out of the bag by Gizmodo as they dissected what is potentially and most likely the fourth-generation iPhone, many speculated about Apple’s hand in the “missing/stolen iPhone” soap opera that has been unfolding for almost a month now. One question still remains: Did the leak hurt Apple in any way?
Slide To Play has reported that Apple believes they have been severely damaged by the leak. The damage of course being that sales of the iPhone 3GS have slowed to a crawl because people would rather wait for the next iPhone instead of buying the current model.
ComputerWorld reports that Apple’s lawyer George Riley thinks that the press coverage surrounding the iPhone 4G is “immensely damaging” to iPhone 3GS sales and is a huge loss for Apple. In a statement, Riley said:
“By publishing details about the phone and its features, sales of current Apple products are hurt wherein people that [sic] would have otherwise purchased a currently existing Apple product would wait for the next item to be released, thereby hurting overall sales and negatively effecting [sic] Apple’s earnings.”
Although it is certainly possible that current iPhone sales are tracking worse than prior thought, it’s difficult to say if the coverage concerning the next iPhone is to blame. Since the launch of the iPhone, this is about the time everyone expects a new model anyway so it’s not too surprising to see sales slow down a bit.