iPhone 4 Launch Stats: They’re Good for Apple

Sun, Jun 27, 2010

iPhone, Mobile

Ever since the June 24 launch of Apple’s new iPhone 4, analysts have been scrambling to try and get a handle for just how successful the launch has been for the company. Unsurprisingly, the launch was quite good. In the first three days of sale two analysts estimated that sales of the device could be as high as 1.5 million units.

Data released didn’t pertain only to sales, though. According to the report by VentureBeat, analysts have also seen where all these pre-orders were coming from. One such analyst, Piper Jaffray’s Gene Munster, found that 77 percent of iPhone 4 purchasers upgraded from previous iPhones. (Count me as one of those) That speaks to tremendous brand loyalty and built-in audience that Apple enjoys for their mobile phone, especially considering that the number is growing. In 2008, only 38 percent of iPhone upgrades came from iPhone owners. In 2009, it was 56 percent.

Additionally, Munster found that 54 percent chose the 32GB over the 16GB. (Count me again)

How long before the iPhone 4 surpasses the iPad’s sales?

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- who has written 186 posts on Frisky Mongoose.

Art is a Weekend Editor at Frisky Mongoose focusing on video games and the social media that surrounds them.

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