InstantAction Debuts Online Game Distribution Service

Sat, May 1, 2010


InstantAction, one of the leading browser-based video game services, have announced a new online game distribution service that will apparently allow publishers to embed their games on websites much like they would a photo or video.

Evan Wilson, senior research analyst at Pacific Crest Securities, said that the service will be a good thing for both publishers and consumers.

“For game creators, this opens up distribution channels that haven’t previously been an option – especially for console-quality games. For consumers, it creates endless possibilities for game discovery, risk-free trial, and faster downloads,” Wilson said, as quoted by

InstantAction CEO Louis Castle also talked of the dual-benefits to his new platform.

“We give game creators a secure way to offer free trials, item purchases and pay-as-you play options, with a broad range of monetisation formats and platform compatibility,” Castle said, adding that “gamers not only get the try-before-you buy and rent-to-own benefits; they can easily embed full games into their social networks, accessing their friends’ lists and adding social features to games where they may not have existed. InstantAction not only changes how games are distributed and discovered, but how they are enjoyed.”

The service’s debut title is LucasArts’ The Secret of Monkey Island: Special Edition.

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Art is a Weekend Editor at Frisky Mongoose focusing on video games and the social media that surrounds them.

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