World of Goo, Braid, Flower and Armadillo Gold Rush all have something in common; they are all independently developed games. Not only that but these three prominent indie developers believe that this should be celebrated and encourage for upcoming games.
Indie Fund is the brand they are creating and it is all about encouraging the next wave of independent developers with funding for projects. This new fund is set up to be an alternative to the traditional setup of publisher-funded projects. The group believes that this will help creative developers shine brighter than before because of the publisher independent support surrounding the projects.