Activity of iPhone users is of course on the rise with millions upon millions using the device at any given moment. However, Localytics has determined the precise time when people are most using their iPhones. That time is 9 PM on Weeknights. I suppose this would assume that people are crawling into bed and pulling out their iPhone before dozing off.
“It seems people are reaching for their iPhone rather than their laptop,” Brian Suthoff of Localytics said about the evening iPhone usage. I suppose when in bed or relaxing on the couch, people are reaching for what is convenient and easy to find quick information or to get a quick hit on their email. The only thing I can think of is “iPad, anyone?”