Some choice quotes:
- “Don’t say anything online that you wouldn’t want plastered on a billboard with your face on it.” – Erin Bury, Sprouter community manager
- “We look at the Web as being our basic power plant, kind of like electricity, so the Web and communicating in this fashion is second nature to us now. It’s not like we go brochure, television, mail. It’s Web, and then everything else. It’s social media first, and everything else.” – Ted Leonsis, owner of the NHL’s Washington Capitals
- “The minute news hits the wires, it becomes a conversation. It’s just a question of how high [the] volume [of] that conversation will become.” – Doug Frisbie, Toyota Motor Sales USA’s national social-media manager
- “The difference between PR and social media is that PR is about positioning, and social media is about becoming, being and improving.” – Chris Brogan, author of “Trust Agents”
There are plenty of great quotes to read through on all the different dimensions of social media’s impact–definitely recommended reading.