Hunger Games: Your Startup’s Fight to Survive

Fri, Mar 23, 2012

Frisky Misc, Funding, Industry

Are you going to see The Hunger Games tonight? You might want to think about it — apparently it’s a pretty epic saga of a young lady who fights almost as hard as you do to get funding and press for your company. I haven’t read the book or seen the movie yet, but TriplePoint’s Ashley Yang has, and she has a good deal to say on how this deadly battle relates to our own professional struggles.

In the book, tributes go through a beauty pageant-like contest before entering the battlefield to win the favor of Capitol sponsors, who can send gifts during the Games to assist in the competition. But as she prepares for her first public speaking appearance, it becomes wildly clear: Katniss Everdeen has a PR problem.

How Katniss positions herself at the beginning will affect how much sponsors will give her throughout the competition. Though she might be technically skilled, people still want an image they can easily connect with. For startups, the same advice applies.

I don’t know how the story ends, but I think Katniss closes her first round of funding for $3 million. Have a look over on the TriplePoint blog!

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