How Twitter Responded to the iPhone 4 Launch

Wed, Jun 30, 2010

iPhone, Mobile, Social, Twitter

Yes, we know sales of the iPhone 4 are spectacular with the 1.7 Million sold figure being tossed around for just the first 3 days since launch and that lines just to get one in your hands extended for up to 14 hours. How did Twitter respond, however? Mashable gathered a ton of data about the launch and I have summarized it for you.

On the simple term “iPhone”, since January 2009 the term has risen in popularity greatly with a few spikes thrown in for good measure. A spike on June 17, 2009 noted the release of iPhone OS 3.0 and June 7, 2010 the day of the iPhone 4 announcement.

While no data on the day of the iPhone 4 launch is available, we do have some hourly statistics for June 24th. About 55,500 tweets were sent on average per hour containing the word “iPhone” which approximates that around 1.3 million iPhone tweets were sent that day.

Opinion of the iPhone can also be factored in, and there were definitely more iPhone tweets that were negative rather than positive. On June 21st, 4 days before the iPhone 4 released, about 25% of all iPhone tweets were deemed negative. However, on the day of release on June 24th, about 28% of iPhone tweets were negative. What exactly these negative tweets were saying is unknown so it’s difficult to determine what people were complaining about.

Lastly, AT&T remained negative all through-out the Twitter verse with 35% of all tweets being negative towards them.

If you have a new iPhone 4, tell us what you think! We’d love to hear it.

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Related posts:

  1. Twitter Passes 50 Million Tweets Per Day
  2. iPhone 4 Launch Stats: They’re Good for Apple
  3. Twitter Releases Official Twitter App for iPhone
  4. Twitter Donates Tweets to Library Congress
  5. Grab a Hello Kitty Skin For iPhone Twitter App
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- who has written 807 posts on Frisky Mongoose.

Talor is a Contributing Editor at Frisky Mongoose focusing on the mobile side of the social gaming world.

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