Frisky Mongoose

H&M has jumped into the spectrum of location-based iPhone gaming, by partnering with MyTown (which currently has over 1 million registered users and counting) to offer in-game clothing items to users.

As reported by Social Times, the items are rewarded to those who either check-in to H&M stores, or even to those that are simply near stores, which serves as a reminder to check out their newest wares as you approach it from afar. The rewards are a part of the clothing store’s “The Blues” line of apparel, with one example being a Men’s Blue Sweater.

H&M’s Marketing Director for North America, Steve Lubomski, has high praise for the check-in app, saying that it engages the exact audience that H&M hopes will shop in their stores. “MyTown takes our marketing efforts a step further through new and unique technologies and avenues today’s consumer is engaging at skyrocketing rates. Not only is this effort fresh and cutting-edge, but it reaches an elusive sub-set of our target group, a highly-engaged urban audience that are in and around our stores across the country.”

For those that aren’t exactly thrilled by the idea of H&M’s free in-game clothing items, the app also rewards a +1500% point check-in bonus for those that check-in to those stores.

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