NPD’s Gamer Segmentation 2010 report revealed some interesting statistics concerning playtimes of average and hardcore gamers. The habits of your average hardcore gamer include playing video games for 48.5 hours a week playing games. Average gamers spend 13 hours a week playing games, which is up from 12.3 hours in 2009.
The segments that NPD breaks up gamers into are: Extreme Gamers, Avid PC Gamers, Heavy Portable Gamers, Console Gamers, Online PC Gamers, Offline PC Gamers, and Secondary Gamers. Across all types of the gaming spectrum, the number of hours spent playing increased since last year. That last statistic comes even with a decrease of 16% in portable gaming.
NPD commented on the results: “With these kinds of shifts in the composition of the gaming consumer and changes in gaming behavior, it’s clear that the need to understand gamers and their purchase patterns remains critical information to those that develop, market and sell games.”