Greenopolis, a subsidiary of Waste Management, the largest recycler in North America, announced the launch of their Facebook game Oceanopolis at this week’s Casual Connect. The game is currently in beta, but is expected to launch in full on the social networking site in the coming weeks.
The game sees players being asked to maintain the surrounding environment, ranging from individual islands to the ocean at large, including their friends’ habitats. The game allows users to convert waste into treasure through a recycling process. The goal, then, is to create a sustainable community and ecosystem that will last through the long-term.
The game also contains some customization options, in the way of adding new buildings and accessories to your island, along with new plants, trees or flowers.
The game encourages real-world activity as well, as users can trade in cans, aluminum and glass to real world Greenopolis Recycling Kiosks (with locations being available nationwide) or complete actions on Greenopolis.com in order to receive in-game points. More points are earned for simply playing the game, should a real-world Kiosk not be available nearby.
Why work to earn points? These points can be redeemed for rewards (like coupons) at thousands of participating retailers, restaurants, theaters and more. In an effort to start the game off on a popular footing, Greenopolis will donate $1 to Ocean Aid for the first 25,000 people that tweet or retweet the following message on Twitter during the span of Casual Connect:
“Make waves. Fight ocean pollution with http://apps.Facebook.com/Oceanopolis #oceanopolis”
If you’d like to do your part in helping to fight pollution in the ocean, and to have a bit of fun in the process, head over to the Oceanopolis game page on Facebook.