Gowalla Partners Up With Threadless and LIVESTRONG

Fri, Jul 9, 2010

Location-Based, Mobile

Gowalla is looking to beef up their check-in rates with some new deals with Threadless and LIVESTRONG, Mashable is reporting. LIVESTRONG will be centered around the Tour de France while the Threadless partnership will be following them through their trek across the country.

LIVESTRONG, with Gowalla, is looking to inspire people with 40 characters messages with hope and inspiration directed at @chalkbot. LIVESTRONG’s chalkbot will take these messages and paint them on the Tour de France streets and will check-in with Gowalla while doing so.

While this is happening in France, you can help by checking in to Nike retail stores here in the states and leaving those messages of hope and inspiration as well. A custom stamp will be added to your profile for doing so, but checking-in specifically during the Tour de France will earn you a limited edition LIVESTRONG pin.

Threadless’ campaign is simply looking to take checking-in to a whole new level with a cross-country trip. Members of the online clothing store will be hitching a ride in a camper trailer in celebration of the company’s 10th anniversary.

Gowalla will be tracking the trailer as it moves across the country, as it will be considered a moving “Spot” that you can check-in to for a free T-Shirt. Pretty neat way to promote this event if you ask me.

Both have decent causes but really show the power of checking-in and how many companies have adopted these services.

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Talor is a Contributing Editor at Frisky Mongoose focusing on the mobile side of the social gaming world.

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