Google Invests $100 Million in Zynga, Google Games Launching Soon

Sun, Jul 11, 2010

Facebook, Funding, Industry

Yesterday heralded the arrival of an unconfirmed (at least by the parties in question) rumor that Google has invested at least $100 million in social gaming giant Zynga. This investment would bring the total amount of venture capital raised by Zynga in the past year to around half a billion dollars. According to TechCrunch, the investment is just a first step in a strategic partnership between the two behemoths.

TechCrunch’s sources report that the deal will position Zynga as a cornerstone of Google Games, set to launch “later this year.” This would give Google Games a leg up as well as provide an easy avenue to attract social gamers. Assuming the news is true, Facebook may have more of a reason to worry about Google Games than they thought.

The report is still unconfirmed with neither Zynga nor Google commenting yet.

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- who has written 290 posts on Frisky Mongoose.

Sarah Gray is a Weekend Editor at Frisky Mongoose focusing on video games and the social media that surrounds them.

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