Google Axes Nexus One Online Store, Headed for Brick & Mortar

Mon, May 17, 2010

Android, Mobile

It’s been no secret that the Nexus One has been underperforming compared to other smartphones such as the Motorola Droid and iPhone even though it was supposed to be the definitive Android phone. Heck, even Google has admitted it in their latest announcement which comes in the form of a blog post.

The decision likely stings a little bit, especially after losing needed carrier support from players such as Verizon. Google released this statement regarding the online store model incorporated with the sales of the Nexus One:

“But, as with every innovation, some parts worked better than others. While the global adoption of theAndroid platform has exceeded our expectations, the web store has not. It’s remained a niche channel for early adopters, but it’s clear that many customers like a hands-on experience before buying a phone, and they also want a wide range of service plans to chose [sic] from.”

So, as of now, the Nexus One is in sort of a transitional period. On one hand, the phone will become more available to retailers and the online store will eventually be completely phased out. The former home of the Nexus One will become a showcase for the hottest Android phones.

Mashable claims that Google must have learned a valuable lesson from this experiment: People like to try out and play with new phones before buying them.

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Related posts:

  1. Google’s Nexus One Now Offers Multitouch
  2. US Nexus Ones Now Being Updated With Froyo (Android 2.2)
  3. Nexus One Gets a Slow Start
  4. Nexus One Adds Multi-Touch
  5. Sprint, Say Hello to the Nexus One

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Talor is a Contributing Editor at Frisky Mongoose focusing on the mobile side of the social gaming world.

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  • Online Store

    i much love samsung galaxy :)