GameStop Testing New PowerUp Rewards Program

Wed, May 26, 2010

Industry

GameStop is still looking for ways to rope you in their door, even with stiff online competition these days with more and more incentive than ever before. Their latest effort: The PowerUp Rewards program that rewards you for shopping there more often.

This new program does not replace the Edge card, and is free. While the Edge card offers discounts on used games and larger trade-in values on games, the PowerUp card just rewards you based on how many games you purchase and trade-in.

The points system works as follows: A new game purchase earns 10 points, used game purchases offer 20 points and trade-ins offer 20 points as well. The Edge card can compliment the PowerUp card by boosting the point values by 10% each time.

With points in your pocket, you can buy things such as GameStop gift cards, miscellaneous merchandise, restaurant or movie bonuses, iTunes gift cards, Xbox Live and Netflix subscriptions as well as points cards for all of the current major consoles. DLC also appears to come into play as you can also purchase in-game items with the points as well.

GameStop’s rival Best Buy already offers a similar ‘Reward Zone’ card, in that you earn cash certificates for buying products at the store or online. I would expect this program to work in a similar fashion, in that you’ll be able to check your point balance online as well as in the store.

For all the details, you can check out the PowerUp web page right now. The program is being tested in the Ohio, Tennessee and Missouri markets at this time, but is likely to go nationwide soon.

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Talor is a Contributing Editor at Frisky Mongoose focusing on the mobile side of the social gaming world.

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