Frosmo Brings In-Game Tournament System to Asian Market

Thu, Mar 11, 2010

Casual, Industry

Frosmo may not be a name that’s familiar to most of you, but the Helsinki-based company has spread its influence, in the form of a tournament game system, all across Europe, and is now expanding its reach into Asia.

As reported by GamesBeat, Asians sites like 51.com, China.com, Ren Ren and Mixi will now allow individuals to enter into tournaments with strangers for a chance to win prizes.

Frosmo’s own meta-game, a time-traveling title that offers more than 70 casual mini-games, has received great success, by asking users to pay real money to enter into tournaments with strangers that reward virtual currency. The system seems to be working, as the company’s games are bringing in more than 400,000 users per month.

Those 70 different games come from 40 different developers that Frosmo has partnered with, with the games being available through not only Frosmo.com, and the company’s Facebook app (which launched on Tuesday), but through one of many online portals like those listen above.

Frosmo can now claim over 3 million gamers worldwide, but the company hopes to reach 10 million players by the end of this year.

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Brandy is the Social Editor at Frisky Mongoose, focusing on the social side of the gaming world.

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