FreeAppADay for 03/03/10: CauseWorld

Wed, Mar 3, 2010

iPhone, Location-Based, Mobile

Today’s free app takes a break from games and focuses on more serious matters, namely helping those who are less fortunate than us, or helping to stop environmental decline.

CauseWorld is a check-in app sponsored by Citibank and Kraft Foods. While it is always free, the FreeAppADay program felt is necessary to feature it due to its features. While you’re out shopping, eating at a restaurant, or simply performing your daily errands, the app will list a series of stores and establishments around you that you can check-in to and earn “karmas,” which are the virtual representation of real money put forward by Citibank and Kraft Foods.

As you build up your karma total, you can begin to spend them on real causes from a very wide list of options, including (but certainly not limited to) stopping hunger in America, helping to supply clean water to the Sudan, planting trees in the rainforest, and protecting endangered wildlife.

You can also support widespread charities in general, like the American Red Cross or the American Humane Association.

While it may be hard to believe that a check-in app can have a real impact on the global stage, Citibank and Kraft Foods have already donated $500,000 to the CauseWorld mission. Every one of your check-ins counts in the long run, so don’t delay in picking up your copy of this app. Here’s a handy link to iTunes to make it easy. CauseWorld

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