This morning, Triplepoint client Social Gold announced that they have acquired a new Chief Marketing Officer in Mike Quigley, former marketing executive for Electronic Arts (EA).
Quigley brings to the company over 10 years of experience with EA, where he worked on some of the industry’s biggest franchises, including (but not limited to) Need for Speed, The Sims, and Battlefield.
“Social Gold offers an innovative platform for monetization in the fast-growing online virtual goods market,” said Quigley, via a company press release. “I look forward to working closely with our partners to help build their virtual goods strategy and continuously improve their conversion and monetization rates from free-to-paid content. We have deep category expertise that we want to share with our partners based on the thousands of casual games and virtual worlds that are powered by Social Gold.”
With Quigley’s help, Social Gold hopes to continue to expand and grow globally across the social, casual, and MMO game spaces, and bring with it innovation for the virtual good market.
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Tue, Mar 30, 2010
Industry