Frisky Mongoose

This Apple-Adobe saga appears to never end, and there’s another line being added to the blackboard as we speak. Adobe has announced the introduction of a set of publishing tools that allows publishers to make iPad friendly versions of their magazines without the use of Flash.

Wired’s new iPad app was created using this new tool-set and Adobe is pushing the technology to other publishers quickly. Many of these publishers already use Adobe tools to make their digital magazines, so Adobe is trying its best to get the word out there about the iPad creation tool.

Adobe has yet to even name the new toolset, currently dubbed “additional Adobe technologies,” but it should start a wave of magazine support for the iPad. Adobe commented on the move: “We thought it important to signal that our work with WIRED will benefit the entire publishing community — and that over the next few months we’ll reveal more about the workflows involved as we bring the software to market. We have not yet revealed the branding of the technologies behind our digital publishing workflows.”

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