Playfish, now a division of Electronic Arts, released their first branded title a few weeks ago with FIFA Superstars on Facebook. The game is the first title to come out of the $400 million acquisition of Playfish by EA last fall. Since its launch, the game has gained 1.7 million monthly active users who have made over 3.3 million predictions regarding games in the 2010 World Cup.
Superstars has risen sharply in popularity and usage and how much of this is due to the World Cup is hard to say. Regardless, players are enjoying their soccer overload currently, selecting and training their teams in the game and pitting them against rivals in matches. According to VentureBeat 38.3 percent of players have predicted the correct winner of the World Cup games with 7.6 percent predicting the right score. A paltry 1.6 percent predicted the outcome of the Spain vs. Switzerland game while a whopping 97 percent predicted the winner of Brazil vs. North Korea. It seems that for now at least, players are loving FIFA Superstars. Will we see a significant drop in users after the World Cup, or will EA’s prediction that branded games will win out in the constantly expanding realm of social games prove to be correct?
Today, users can make predictions on Brazil vs. Cote d’Ivoire, Slovakia vs. Paraguay, and Italy vs. New Zealand. You can check out FIFA Superstars here.