Social media has been much abuzz this week concerning product launches and acquisitions, and I’m mainly just talking about Facebook. Today, we have the Facebook Places video introduction and the news about Facebook acquiring the developers behind the Hot Potato iPhone app. Details are below.
Earlier this week, we told you just about everything there is to know about Facebook Places, but we didn’t know this was coming. The team behind Places put together this nice, polished video to showcase Places and to promote that people use it. In it, the team talks about how Places can impact everyday life and can help people tell stories about trips a little bit easier. A trip to the Golden Gate Bridge in San Francisco was used as an example of a story Places could help tell.
Does Places spell certain doom for other location-based check-in apps? Only time will tell, but Facebook seems to be going all-in with Places for now. The promotional video is attached below for you to see for yourself.
After several unconfirmed rumors, the people behind Hot Potato on the iPhone have announced they have been acquired by Facebook for an undisclosed amount. Part of the deal indicates that Hot Potato will be shutting down its operations by next month.
Estimations from analysts suggest that Facebook paid around $10 to $15 million for Hot Potato, but the company itself refused to comment on any sort of dollar amount. Facebook confirmed to Mashable that they had acquired them in the following statement:
“We’re excited to confirm that we recently acquired Hot Potato, a service that helps people socialize around live events and share what they’re doing with friends. We’ve admired for some time how Hot Potato is tackling this space and look forward to working with them to bring Hot Potato innovations to Facebook.”
As of right now, it is not known what exactly Hot Potato will be doing at Facebook, but perhaps the newly launched Places might have something to do with it.