Everyplay Hopes to Boost Discovery of New Mobile Games

Tue, Aug 21, 2012

Android, iPad, iPhone, Mobile

Just ask any app developer. It’s pretty tough to get noticed these days on the mobile app market. At a time when the cost of advertising new apps continues to climb, many developers are searching for ways to get in front of customers.

Applifier is a company that wants to lend a hand. Their model revolves around helping game and app publishers of all sizes grow their user base through cross promotion. Their latest trick up their sleeve is a new video sharing service called Everyplay. The new mobile gaming network allows you to record video replays of the games you play and share them with your friends.

Everyplay is sort of like FRAPS, the popular video and screenshot recording utility enjoyed by many PC gamers. The major difference is the social features Applifier has included in the service.

Everyplay links up with all the social networks you’d expect it to. Users can post their videos to Facebook, Twitter, and YouTube, and players can use the utility to send video messages to each other. The best part? Everyplay is totally free for iOS. (No plans for an Android version at this time.)

Applifier CEO Jussi Laakkonen will soon begin to publicize the new service but recently described the purpose of Everyplay beautifully:

“Word-of-mouth is the most powerful tool for mobile app discovery. Everyplay makes those ‘Hey, you got to try this app’ moments sharable by letting users share their own awesome, funny, and outrageous gameplay experiences through videos with friends. Mobile phones are the most personal gaming devices ever, and we want to make mobile games just as personal with action replays and video messaging between players.”

Sign up for Everyplay now and be the first to check it out when the service goes live.

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