The sale of used games is a bad thing for game publishers; all the profit for a used game sale goes to the retailers while the folks who developed and published the game get nothing. Sales of used product also decrease sales of new games. To combat used game sales, Electronic Arts has announced the pending launch of the Online Pass.
The Online Pass is a one-time use registration code that will come free with every EA sports title, starting with Tiger Woods PGA Tour 11. The Pass will grant access to multiplayer online play, group features like dynasty and leagues, user created content, and bonus downloadable content. And here’s the rub: if you want that same functionality for a used title you’ve purchased, you’ll need to pay $10 for it.
As reported by Industry Gamers, Andrew Wilson, Senior Vice President, says: “We think it’s fair to get paid for the services we provide and to reserve these online services for people who pay EA to access them. In return, we’ll continue to invest in creating great games and offer industry-leading online services to extend the game experience to everyone.” The Online Pass will start impacting gamers’ lives next month with the Tiger Woods release.