EA Lauds Online Pass As Good For Consumers

Sun, Jun 6, 2010

Frisky Misc, Industry

EA made headlines recently in creating “EA Sports Online Pass”, which charges used consumers $10 to get their second-hand copies able to play online games. Peter Moore, President of EA Sports, believes that charging the $10 fee will provide a better experience for players in the future.

“I look at the investment that we make in bringing digital experiences – building solid infrastructure, making sure servers stay up and offering customer support when needed. It all takes time, money and effort and we are at the cutting edge of that,” Moore is quoted as saying by IndustryGamers. “Online Pass is a way for us to frankly bring more digital experiences quicker. If it is going to be successful, it is up to us to create compelling, fresh, 365-days a year, digital experiences. And there is a cost to serve that we deserve to get paid for.”

Moore belabored the point, saying how much bigger the infrastructure is now, compared to when online gaming first started.

“I remember getting very excited when 1,000 people came online to play NBA 2K on Dreamcast – that was a red letter day for us. Now we are looking at five million people a day on the EA Sports servers, so we have come a long way.”

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Art is a Weekend Editor at Frisky Mongoose focusing on video games and the social media that surrounds them.

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