EA believes that Buying their Way into Casual Gaming is the Only Way

Tue, Mar 23, 2010

Casual, Industry, Social

Famed analyst Michael Pachter always has a few good ideas about how different gaming companies’ strategies are going to work or not. Pachter now believes that traditional gaming companies such as EA are going to have to buy their way into casual gaming because the speed at which casual gaming grows is too small and that acquisitions are the only viable strategy.

EA’s Nick Earl also believes that “the line between packaged product sales and digital revenues would soon begin to blur as EA intends to exploit all of its packaged games with ancillary digital revenue streams.” Sounds like EA is understanding how casual and social gaming work in today’s world and that making a breakout game won’t happen in a day.

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Talor is a Contributing Editor at Frisky Mongoose focusing on the mobile side of the social gaming world.

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