EA Asks Origin Partners to Stop Promoting SimCity

Fri, Mar 8, 2013

Frisky Misc, Industry, PC

If you haven’t been following the recent launch of SimCity, EA’s latest incarnation of the classic civic design simulator, well… it’s been rough. After a long campaign of promising the always-on requirement wouldn’t lead to a repeat of the Diablo 3 disaster, it led to precisely that. Players are understandably furious, and the press has been quite critical, all while EA has tried to put on a brave face and assure their community that things will be fixed any day now. An email sent out this morning to Origin affiliates, however, suggests that the solution may not come as quick as anyone would like.

Like many digital stores, EA’s Origin game distribution system has an affiliate program that allows websites to pick up commissions in exchange for referring customers to the store through ads, links, and so on. EA emailed the Origin partner network this morning asking that everybody cease promotion of SimCity “until further notice.” To be clear, the game will still be for sale, and partners will still collect on commissions that they get, but EA has asked that all the ads come down for now. One can only infer that they don’t want to compound their problems with more disconnected players until they can fix the ones they have — and nobody has an estimate as to when that will be.

The entire email, as provided to Frisky Mongoose, reads as follows:

Hello Affiliates,

EA Origin has requested to pause all SimCity marketing campaigns temporarily, until further notice. We have deactivated all SimCity text links and creative and we ask you to please remove any copy promoting SimCity from your website for the time-being. To be clear we are continuing to payout commissions on all SimCity sales that are referred, however we are requesting that you please stop actively promoting the game. We will notify you as soon as the SimCity marketing campaigns have been resumed and our promotional links are once again live in the Linkshare interface. We apologize for any inconveniences that this may cause, and we thank you for your cooperation.

Sincerely,
Origin.com Affiliate Team

Such a shame. There’s difficult launches, and then there’s this.

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