According to EDGE, EA has sold over 8 million units of Hasbro branded video games in the past year.
When EA and Hasbro partnered in 2007, EA didn’t waste any time in beginning to pump out video games, with the company launching countless games from 20 different Hasbro brands since the companies teamed up.
Hasbro owns the rights to numerous tabletop games including Monopoly, Scrabble and Yahtzee, as well as some of the toy industry’s biggest names for both boys and girls, in the form of Tonka, LittlestPetShop and NERF.
Chip Lange, general manager of EA’s Hasbro Division, sees the partnership as the perfect extension of the Hasbro label to an ever-increasing electronics-consumed fanbase.
“We really see these products extending the reach of interactive opportunities available for players today. They made the perfect gift for the holidays, and during the rest of the year, they are the ideal content for mobile gaming devices or to play and keep in touch with friends online.”