Dream World Shows Success in Monetizing Social Games on Kongregate

Fri, Feb 5, 2010


We brought you the news last week that Kongregate had added a Facebook-style social game by the name of Dream World. Following the mold of the usual microtransaction-based game, which coaxes players to pay a little extra for better items and more play time, Dream World represented a new sort of game for the network. Today, speaking to VentureBeat, Kongregate and Dream World developer Playmage have revealed that the experiment is proving successful, bringing in a healthy amount of revenue from its players.

The VentureBeat report states that “In its first two weeks, the browser-based game has been played a million times. The game had an effective CPM, or cost per mil, a measure of advertising revenue, of $20. And average revenue per paying user was $26.” The report goes on to claim that the success was driven by Kongregate’s core social features, including achievement badges. Putting the game on the front page’s featured billboard certainly couldn’t have hurt, either.

In the wake of this success, Kongregate has partnered with several new online payment systems, including Zong and Offerpal. It’s probably a safe bet that we can expect more of these payment-based games to appear in the future on the social game site.

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