DoubleDutch DoublesUp on Social App for Events

Mon, Mar 11, 2013

Android, Events, Frisky Misc, Industry, iPhone, Mobile

Imagine, if you will, that you’re a social app developer, and you’re attending a social event where app developers socialize and discuss the best practices for developing social apps. Now, imagine that this social app social event can be tracked and followed using a social app. That’s the recursive-yet-helpful idea behind DoubleDutch Events, an app provided by TriplePoint client DoubleDutch: an event-specific mobile app that allows attendees “to ‘check-in’ to sessions, bookmark favorite exhibitors, and meet other attendees in an organic and relevant way.” The app received an overhaul today to streamline its UI and provide easier access to features like the attendee social feed, making it a more social app for app socializers (and attendees of non-social-app events, too, I suppose).

From the press release:

Powering events from the world’s leading organizations including Cisco, Roche, Lowe’s, Wells Fargo, Nationwide, Box, and Eloqua, DoubleDutch’s new UI provides attendees faster and more immediate access to critical event resources and tools. With faster loading times and a highly intuitive interface, attendees can easily access the app’s native activity feed, agenda, and resources.  Show organizers also have complete control of their event app. They can customize the look and feel of the app, making the app a true extension of the event brand. DoubleDutch is the only event app vendor that also offers the ability to surface real insights about attendee preferences and generate post-event engagement reports that reveal critical data based on real-time attendee behavior.

So now all we need is an app that lets you get points and check-in on the various platforms where you’re publishing social apps, and we can get some serious appception going.

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