Direct2Drive Announces New Online Games Retail Channel

Tue, May 25, 2010

Casual, Social

Yesterday, Direct2Drive (D2D) announced the launch of their online games retail channel, which is set to offers users a combination of free-to-play downloadable games and complimentary virtual goods at an affordable price.

Basically, the Online Games Channel sees games that are normally entirely free-to-play being offered to download with the inclusion of some premium (that is, not free) virtual items that enhance the gameplay experience without forcing new users to search through the “virtual goods ecosystem” present in every game to find the items that would be most helpful to their growth and progress within the game.

These included items are chosen by developers, who would know better than anyone else what items a new player would need in their games. At launch, these special “booster packs” will be available for titles like Dungeon and Dragons Online, Fiesta, GunZ, A.V.A., Cross Fire and Puzzle Pirates.

“The new Online Channel is an ideal way for us to expand our service offerings by bringing our customers the best in the emerging free-to-play games space,” said Sutton Trout, vice president of content, Direct2Drive, via a company press release. “We now offer the perfect option for gamers to obtain smart ‘starter packs,’ making it easy for a new audience to jump straight into the action and begin playing.”

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Brandy is the Social Editor at Frisky Mongoose, focusing on the social side of the gaming world.

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