Device Name, First Game Announced for New Apple Tablet?

Tue, Jan 26, 2010

Industry

Whoops — has somebody jumped the gun? Kotaku has reports of a press release, issued by Stand Alone Inc., which claims to be releasing a version of its popular Crosswords game for “the Apple tablet.” Furthermore, in the content of the release, the device is referred to by Stand Alone as the “iPad.”

An archived copy of the full press release appears to be at this link, with the “iPad” name in the headline, and gushing praise for the device delivered by Stand Alone’s president, Ben Gottlieb. Notable quotes referring to the long-rumored device include:

We have been anticipating the Apple tablet as the greatest piece of hardware for App developers since iPhone itself, and Crosswords will be even better on the new device.

As well as:

The goal is to utilize the larger screen, but keep both the functionality and the sleek, intuitive, custom design that our users love.

Stand Alone may simply be using the “iPad” moniker as the rumored name that everybody has been giving the device, such as iSlate, iTablet, and so forth, or maybe they let their press release out just a touch early. I hope not, for their sake.

The full release follows.

Crosswords iPhone App Coming to the upcoming iPad device

Chicago, Illinois — January 26th, 2010 — Stand Alone, Inc. today announced that they are in the process of designing a larger version of their Crosswords iPhone App. The company has been refining the digital Crossword solving experience on the iPhone since the App launched at the opening of the App Store. In keeping with this aggressive innovation, Stand Alone has been fervently preparing to be among the first to modify their Crosswords App for the new form factor. With the influx of traditionally print media coming to the tablet, it’s only fitting that Crosswords also be at the forefront!

Crosswords currently lets iPhone and iPod touch users download and solve daily puzzles from over 30 of the top newspapers, including the New York Times, the Wall Street Journal, the Village Voice, the Onion and many more! With a custom keyboard, intuitive interface, and ease of downloading new puzzles, the Crosswords App has seen great success. The game touts a 4.5 star iTunes rating, compiled from over 1700 reviews, and players recently completed over half a million puzzles.

Ben Gottlieb, President of Stand Alone, says, “we’re dedicated to innovating the most efficient, fun, and intuitive Crosswords App, and that certainly extends beyond the iPhone.” Crosswords was just released for the Palm Pre and Pixi, and extending compatibility to new, App friendly hardware is at the forefront of their development road map.

“The main constraint in developing a Crossword app for mobile devices has been the distinct lack of screen real estate,” Says Gottlieb. The success of Crosswords is certainly due to Stand Alone’s dedication to building clever workarounds, including creating a smaller, custom keyboard and an intuitive, yet extremely low profile interface. “We have been anticipating the Apple tablet as the greatest piece of hardware for App developers since iPhone itself, and Crosswords will be even better on the new device.”

The Tablet version of Crosswords should keep the core functionality of the original, but optimize the user interface to be more reminiscent of its newspaper roots.  Users will still be able to use the integrated hint and look up systems, import or download new daily puzzles, enjoy the expanding catalogue of free puzzles, and enjoy in-app support for premium subscriptions to puzzles such as the New York Times. “The goal,” says Gottlieb, “is to utilize the larger screen, but keep both the functionality and the sleek, intuitive, custom design that our users love.”

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