CrowdStar Looks to Take on Zynga With Expansions This Year

Mon, Mar 8, 2010

Facebook, Social

Games Beat recently took a look at CrowdStar’s status within the Facebook gaming community, and how this 40-person strong start-up out of Burlingame, California is set to expand even further this year.

The company, which is behind the smash Facebook games Happy Aquarium, Happy Pets, and Happy Island (they’ve got lots of reasons to be happy), is set to expand to a 100 person crew by the end of this year, or so says co-founder Jeff Tseng.

CrowdStar can lay claim to around 51 million monthly active users on Facebook, and it hopes to increase that already impressive figure with the expected success of their newest game Zoo Paradise, as well as by releasing new titles every six weeks or so.

While that may seem like a lot of new games, Peter Relan, company chairman, has acknowledged the variable nature of social gaming. “This is the most dynamic, fast-moving industry that I have ever seen,” Relan said. “I’ve been here in Silicon Valley for more than 20 years.”

After releasing Happy Aquarium in September, CrowdStar has been approached by multiple sources, including Microsoft, about a potential purchase of over $100 million for the company. But while Relan declines to comment about a potential buy-out, he does mention Zynga, claiming that CrowdStar, for the time being, is content to aim at the behemoth developer from afar.

CrowdStar hopes to be able to release 10 new games a year. If they manage it, or even come close, we’ll be sure to bring you all of the details you need to know about these new games.

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Related posts:

  1. CrowdStar Adopts Facebook Credits as Sole Currency in Five-Year Agreement
  2. Is Microsoft Looking to Purchase CrowdStar?
  3. CrowdStar Has Reportedly Backed Away from Microsoft Talks
  4. Pick Up Your Free Cat as Part of CrowdStar’s Fan Appreciation Week in Happy Pets
  5. CrowdStar Adds Mystery Gifts to Happy Island
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Brandy is the Social Editor at Frisky Mongoose, focusing on the social side of the gaming world.

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