This past year saw the expansion of Netflix services onto consoles. PlayStation 3, Xbox 360, and even the Wii saw the subscription movie service added to their internet services. According to Gamasutra, analyst Michael Pachter believes that the Xbox 360 alone helped add 800,000 customers to Netflix in 2009.
The growth of Netflix users is outpacing expectations. Pachter estimates that the total of new users on consoles cold reach 3 million by the end of 2010. He expects that in every year after this one, each console will add 300 to 400 thousand new customers, a total of 900,000 to 1.2 million subscribers. The newest addition, the Wii, is not expected to match the numbers of the other two consoles. Says Pachter, “In our opinion, Netflix on the Wii will not be as popular as it is on the Xbox 360 and the PS3 for two main reasons: the lack of HD on the Wii, and the limited number of Wii users connected to the internet.”
Netflix recently reported their first quarter earnings, which were up 44 percent with profits of $32.3 million. The company added 1.7 million new subscribers in the new quarter alone.