Gowalla Determined to Make Head-way on Foursquare
Many have already determined that the race is over, Foursquare is the king of check-ins with no competitors seeming to make any headway. Gowalla, however, refuses to back down and believes it still has a place in the location-based world.
According to CNET, earlier this week, reports stated that Foursquare is now five times larger than Gowalla and happens to be growing at a 75% faster rate. Not only are they growing faster, but the users tend to check in more frequently. Even with these humbling statistics, Gowalla claims to not be done and is launching new campaigns to aggressively earn marketshare.
Last week, we told you about Gowalla’s partnership with LIVESTRONG and the Tour de France and their promotion with Threadless. These promotions are looking to gain traction and bring more users to Gowalla instead of Foursquare.
I think the location based app market is still largely untouched, as it hasn’t hit the huge mass markets that Facebook and Twitter have. Until it hits those types of numbers, I wouldn’t declare a winner just yet.
Foursquare Creating Choose Your Own Adventure Game?
Not only is Foursquare growing rapidly and dominating the location based world, it’s also looking to expand its feature set with new, innovative ideas. TechCrunch is reporting that Foursquare needs to “build a compelling product on top of check-ins” that they key to this is to “make the game more fun for users — drawing more people in.” Essentially, expanding on the game aspect of the service, making it more fun and compelling for people to check-in.
Initially, Foursquare was all about the leaderboard and being on top of it. The novelty wained a bit, as users quickly figured out how to game the system for more points. Instead of the leaderboard, Foursquare has gained due to mayorships and badges. Expanding on these aspects is in Foursquare’s best interest if it wants to stay ahead.
Foursquare’s Anoop Ranganath spoke about this: “Foursquare is a game. If you think about games that allow you to level up in different ways and games that allow you to specialize. If you think about the city as the board of your game, you can’t do everything. We’re going to introduce gaming mechanics that allow you to choose a path that you’re going to go on and earn certain achievements.”
This all sounds very interesting, and we’ll be sure to keep you up to date on the latest on Gowalla and Foursquare as it comes in.