Casual Gaming Round-Up: PlayFirst Officially Launches Chocolatier on Facebook, Big Fish Celebrates One Billion Downloads & hi5 Looks to Take on Facebook

Tue, Jul 20, 2010

Casual, Facebook, Social

Welcome to the first of many Casual Gaming Round-Ups here on Frisky Mongoose. As Casual Connect is this week, we’re sure that publishers and developers alike will be releasing more news than any one person can handle, and that’s where we come in, as we’ll bring you the news in a daily round-up. As the conference didn’t officially start until today, the news for Monday was rather light, but we do have three pieces to share. First, PlayFirst has announced the official launch of Chocolatier on Facebook, and next, Big Fish Games has begun a celebration of reaching one billion downloads. Finally, social network hi5 looks to take on Facebook at the conference in a Sumo Smackdown. We have the details, along with a teaser trailer for your viewing pleasure.

PlayFirst Announces Official Launch of Chocolatier: Sweet Society on Facebook

While Chocolatier: Sweet Society has been available to play on Facebook since May of this year, PlayFirst has now announced the official launch of the game on the social networking site, along with giving a bit of a rundown as to how the game fits in with the casual and social gaming arena.

During its limited release, the game reached over 250,000 users, with PlayFirst attributing this, partially, to the game’s delectable theme (that being to run your very own Chocolate Shoppe), along with the fact that, according to their figures, 58% of all social networking game players are female, which matches with Chocolatier’s previous audience during its run as a PC-centric download title.

Mari Baker, CEO of PlayFirst, has this to say about the game’s transition to a social setting:

“Our goal with Chocolatier: Sweet Society was to take a franchise millions of players love and bring it to Facebook in a way that is authentic and compelling to both the brand and the social platform. We’re confident this game will please the sweet tooth of Facebook gamers everywhere.”

Baker will speak about the game in further detail on Wednesday, during her speech “The Business of Building Enduring Brands” at Casual Connect.

Big Fish Games Celebrates One Billion Downloads

That’s right – the casual gaming portal known as Big Fish Games has announced that it has officially distributed over one billion downloads to consumers. They are the first company in the industry to reach this feat.

With a catalog of more than 2,500 games, the company isn’t looking to slow down anytime soon. Jeremy Lewis, president of Big Fish, is looking forward to the future:

“This milestone underscores the strength of our franchise and the growing demand for high-quality games from our Studios and valued developer partners. We look forward to expanding our reach and driving the overall growth of this $2.75 billion casual games market (according to a 2009 Casual Games Association study) by doubling our number of foreign-language sites, introducing our content on new platforms, and adding new distribution channels.”

hi5 Announces Sumo Smackdown to Take Place at Casual Connect

Social networking site hi5 has announced that it will take on Facebook, or, a physical representation of Facebook during a Sumo Smackdown event taking place tonight during Casual Connect.

If you live in the Seattle area, the battle will take place at the Last Supper Club. There, you’ll be able to see hi5’s Alex St. John take on Facebook in a sumo wrestling “battle of the decade.” Here’s a trailer to show you what to expect:

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Related posts:

  1. Casual Connect Round-Up: Family Feud Partners With WildTangent, hi5 Launches New Developer Portal
  2. Casual Connect Round-Up: GSN & Arkadium Partner, OfferPal Launches SocialKast, Big Fish Games Partners With Woman’s Day
  3. Big Fish Babes Show That Casual Gaming Knows No Age
  4. Hi5′s President Believes Facebook’s Social Gaming Days Are Numbered
  5. My Tribe from Big Fish Games Now on Facebook
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Brandy is the Social Editor at Frisky Mongoose, focusing on the social side of the gaming world.

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