Casual Connect Round-Up: WildTangent Announces Games Service, REALNetworks Partners With Live Gamer

Thu, Jul 22, 2010

Casual, Industry, Social

Welcome to another installment of the Casual Connect Round-Up, bringing you news from the Casual Connect convention in Seattle. This installment sees WildTangent announcing a new games service and REALNetworks announcing a partnership with Live Gamer for use in microtransactions.

WildTangent Announces WildTangent Games

WildTangent has announced the future release of WildTangent Games, a new online games service that will feature social games, along with premium flash games, as well as its current lineup of titles. The application will allow users the opportunity to “engage with other types of popular entertainment,” like TV, music, and the features of social networks like Facebook, all without leaving the app.

The app is setup around a system of tabs, that allow users to easily browse to the games they want to play, while also allowing for quick access to tabs containing news about movies, music, and social networking.

The company will be bringing their digital currency and advertising partners into the mix, so that players can receive “gifts” from participating brands, purchase digital items in-game with WildCoins, among other options.

“Our new games service will be an entirely new arena for both game players and the game developers who create great experiences for our consumers,” said Sean Vanderdasson, senior vice president at WildTangent, via a company press release.  “We’ll continue to offer games tailored for all members of the household as well as our unique free/rent/own model. Now, however, developers of all types, including social developers and those whose games include digital items, can benefit from inclusion within our service.”

WildTangent Games is currently in “preview” mode, but we’ll be sure to bring you more news about the service as it becomes available.

REALNetworks Selects Live Gamer for GameHouse Microtransactions

REALNetworks has announced a partnership with Live Gamer that will see Live Gamer powering microtransactions within GameHouse, a division of REALNetworks. This partnership will allow Live Gamer to power the virtual economy that functions across multiple platforms through GameHouse Fusion’s thousands of socially connected games.

To put it bluntly, people playing those games will soon be able to purchase in-game items and upgrades via microtransactions, while the base games themselves will continue to remain free.

“The free-to-play, virtual goods-based business model has proven to significantly increase revenue in social games, but due to GameHouse Fusion’s scope and complexity, it was critical that we integrate a trusted platform that could scale and meet all of our needs,” said Matt Hulett, chief revenue officer of GameHouse, via a company press release. “We chose the Live Gamer platform because of its advanced toolset and track record in the industry.”

For more information on GameHouse Fusion, remember to check out the Facebook app of the same name, which we told you about last May.

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Brandy is the Social Editor at Frisky Mongoose, focusing on the social side of the gaming world.

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