Welcome to Part 2 of today’s Casual Connect Round-Up, bringing you news from the Casual Connect convention in Seattle, taking place this week, even as you read this. This installment of the Round-Up brings us news from Oberon Media concerning the launch of their Blaze gaming platform, and an announcement concerning the launch of a new video game company focused on the female audience.
Oberon Media Announces Blaze
Oberon Media has announced the formation of Blaze, an e-commerce platform that streamlines the distribution of social and or downloadable games via a multi-screen solution. Blaze will remove the necessity for players to have to choose between different gaming websites, as developers will be able to “deliver” their games to users across a worldwide network of partner websites, including MSN UK, Orange France and more.
This means that developers will have a new way to access the massive audience of casual game players via sites that these gamers are already familiar with and accustomed to – side-by-side with games they already know and love.
The Blaze SDK is said to offer hassle-free integration both for online gaming on the PC and for mobile gaming. Game developers will only need to publish a game once, and within days will have access to over 50 million social and casual players on a monthly basis. Oberon has integrated social features into Blaze including sharing games and game recommendations, free trial time that can be sent as gifts, the ability to “become a fan” of a game, earn achievements, challenge friends or just see what those friends are playing.
Initial partners include Playdom, Evermore Media, Playrix, MetroGames, Bakcstate, Slingo, i-Jet Media, and more.
“With the launch of Blaze, Oberon’s game-changing platform can provide huge benefits to game developers, our partners, and consumers,” said Oberon Chief Strategy Officer, Ofer Leidner, via a company press release. “Developers enjoy easy integration to a network of tens of millions of new players. Our partners gain access to an exciting array of games that use social integration to generate traffic and increase revenue. And consumers are able to access all their favorite social and casual games in one place. It’s a win, win, win solution for everyone.”
For more information about Blaze, head over to the platform’s official website.
Silicon Sisters Interactive Launches in Canada
According to the Entertainment Software Association, female gamers account for 40% of the overall gaming audience, but developers that cater to this specific audience are few and far between. This is where industry veterans Brenda Bailey Gershkovitch and Kirsten Forbes come in, with the creation of Silicon Sisters Interactive, a new Canadian video game company that will create games for a female audience.
The two have a combined 18 years of experience in the industry, with Bailey Gershkovitch being a chair on the Vancouver chapter of Women in Games International (along with being the former COO of Deep Fried Entertainment), and Forbes being an advocate for girl faming preferences, on top of her previous work as an Executive Producer at Radical Entertainment.
Silicon Sisters consists of a predominantly female team, and is currently working on two projects for the PC and mobile platforms. However, Bailey Gershkovitch offers some reassurance that these games won’t be taken lightly:
We’re not interested in ‘pinkifying’ games, which is how girl games are typically designed. It’s no coincidence that the games I and many other female gamers are most drawn to have had women involved in their development. Girls and women game differently than boys and men. Silicon Sisters has studied these differences so we can make games that truly appeal to and resonate with the female audience.
If you’d like to learn more about Silicon Sisters Interactive, head over to the company’s website, and stick with us as we bring you more news from the Casual Connect convention in Seattle.
- Casual Connect Round-Up: WildTangent Announces Games Service, REALNetworks Partners With Live Gamer
- Casual Connect Round-Up: Family Feud Partners With WildTangent, hi5 Launches New Developer Portal
- Casual Connect Round-Up: GSN & Arkadium Partner, OfferPal Launches SocialKast, Big Fish Games Partners With Woman’s Day
- Casual Oberon Media Going Social
- From E3 to Casual Connect: When Hardcore Meets Social Gaming