Casual Connect is now fully underway in Seattle, and news has been pouring out from social and casual game developers and publishers alike. We’ve done the work for you, accumulating the news from the event in order to bring it to you here, in a series of Casual Connect Round-Up articles. This installment sees two partnership announcements – one for GSN & Arkadium, and the other between Big Fish Games and Woman’s Day – and the launch of a user acquisition tool from Offerpal Media known as SocialKast.
GSN & Arkadium Announce Monetization Plan for Mahjongg Dimensions
While not so much changing the current format of the game, this partnership will see the addition of a new skill-based version of the game being added to the existing Facebook application. This will allow users to take part in cash-gaming (and withdraw real winnings), as users are able to connect to their friends via the social networking site, and then compete with them for cash and prizes.
Mark Cullinane, SVP, Business Development and Digital Distribution of GSN Digital, has this to say about the announcement (via a company press release):
Many companies have had great success driving traffic to their Facebook games, but difficulty monetizing that traffic is still very much a moving target. For this reason, GSN is bringing its highly successful monetization platform to our partners on Facebook. With Arkadium’s Mahjongg Dimensions application, we plan to deliver a fun, high quality casual game, where users can up the stakes of competitions by challenging their friends for cash prizes.
We’ll be sure to bring you more news about this new partnership, and the developments it brings to Mahjongg Dimensions as it becomes available.
Offerpal Media Launches SocialKast
Offerpal Media has announced the launch of SocialKast, a new “user acquisition and re-engagement solution” for social game developers. To explain it further, SocialKast will allow developers the opportunity to easily connect with large audiences of gamers across a wide variety of social networks and media platforms (that is, more than just MySpace of Facebook, as two examples).
This looks to help developers in the viral awareness of their games. Instead of forcing users to sign up for a new social networking or gaming site, they can instead stay where the are familiar (where applicable) and play these new games in a comfortable setting.
Offerpal’s George Garrick says this about the launch, via a company press release:
The launch of SocialKast represents one of the many exciting new rollouts we have planned throughout the rest of the year to support our expansion into new areas. By focusing our efforts on Yahoo and mobile platforms and other large containers and vertical markets, we’re in a position for a strong fourth quarter and continued high-growth throughout 2011.
Big Fish Games Announces Partnership with Woman’s Day
Big Fish Games has announced a partnership with Woman’s Day magazine, the fourth largest magazine in the United States, that will see the casual games company offering digital entertainment to the magazine’s readers via WomansDay.com.
The partnership will see the Big Fish Games’ catalog of more than 2,500 games being exposed to a new audience, with special offers and rewards being provided for Woman’s Day readers. As an example, the September issue of Woman’s Day magazine will include a special offer for readers, while the Big Fish Games website proper will offer rewards like free games to those who visit the site via a link found in the magazine or on WomansDay.com.
As we learn further details about what these rewards will be, we’ll be sure to pass it on to you. In the meantime, be sure to check back with us throughout the week for more news from Casual Connect 2010.
- Casual Connect Round-Up: WildTangent Announces Games Service, REALNetworks Partners With Live Gamer
- Casual Connect Round-Up: Family Feud Partners With WildTangent, hi5 Launches New Developer Portal
- Casual Gaming Round-Up: PlayFirst Officially Launches Chocolatier on Facebook, Big Fish Celebrates One Billion Downloads & hi5 Looks to Take on Facebook
- Big Fish Casual Game Clearance for President’s Day Weekend
- Casual Connect 2011: Games Industry Fishbowl?