BREAKING: Disney Buys Playdom for $563 Million

Tue, Jul 27, 2010

Facebook, Industry, Social

The rumors were true it seems, as Disney has officially acquired Facebook Game Developer Playdom Inc. who has been behind hits such as Social City and Tiki Resort. This morning, the news leaked out from Playdom developer David Carlton via his Twitter and has now been confirmed by other Playdom employees and a Business Wire announcement.

So, just how much was Playdom worth? Apparently $563.2 million because that is exactly what Disney paid for them, along with an additional $200 million coming if Playdom meets performance goals. Disney’s CEO and President Robert Iger commented on the acquisition:

“We see strong growth potential in bringing together Playdom’s talented team and capabilities with our great creative properties, people and world-renowned brands like Disney, ABC, ESPN and Marvel. This acquisition furthers our strategy of allocating capital to high-growth businesses that can benefit from our many characters, stories and brands, delivering them in a creatively compelling way to a new generation of fans on the platforms they prefer.”

Presumably, this move will also encompass all of Playdom’s recent acquisitions as well. Commenting on the move as well, is Playdom’s CEO John Pleasants:

“We are at the start of a once-in-a-generation opportunity to transform the way people of all ages play games with their friends across devices, platforms and geographical boundaries. Disney is an incredibly forward-thinking company that shares our vision and is the ideal partner to further our mission to bring great entertainment to people around the world.”

Wow, this is rather large news for the social game world, with a monstrous company like Disney now investing in the trend.

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  3. Playdom Nabs $43 Million for Acquisition Spending
  4. Why Tapulous Was Sold to Disney
  5. Playdom Acquires Three Melons
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- who has written 807 posts on Frisky Mongoose.

Talor is a Contributing Editor at Frisky Mongoose focusing on the mobile side of the social gaming world.

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