BOOYAH! Google Places Finds Its First Partner

Fri, May 21, 2010

iPhone, Location-Based, Mobile

Booyah has been making headlines all over the tech world, mainly with its announcements of funding and ideas its bringing to the table. Now, the service has landed on Google Places as one of its first partners on the new platform.

MyTown, Booyah’s app, has more than 2 million registered users and takes its information from Google Maps to show popular places centered around the user. While that may not sound too different than what other location based apps offer, this one is different as it’s based on the Google API which is supposed to be faster and carry more data.

Chief Executive of Booyah Keith Lee said about the project, “We need to have lightning-fast search so when players look up locations, they can do it and check in quickly, we’ll also be able to expand into dozens and dozens of countries without having to do individual deals with different directories because we’ll be able to leverage Google’s existing data.”

The nice thing about MyTown is its double-edged sword as a Google Maps based service, but also as a user generated service as well. Eventually, you will have the ability to add and update the information in Google Places right from the app. Google’s ultimate goal with Places is to have as many partners as possible in order to carry the most accurate and up-to-date data possible.

“We’ll ultimately become a consumer channel for Maps,” Lee said. “We’re happy to have this leading advantage for the time being.”

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Talor is a Contributing Editor at Frisky Mongoose focusing on the mobile side of the social gaming world.

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