Blue Goji Gets the Green Light from RedOctane

Tue, Jul 30, 2013

Casual, Frisky Misc, Industry, iPad, iPhone, Mobile, Social

If you don’t know what a goji is, it’s a type of berry — also known as the ‘wolfberry’ — that is cultivated for being tasty and loaded with nutrients. It’s a healthy thing, when applied properly. One such proper application is its use in the name Blue Goji, a new interactive fitness company founded by the folks behind RedOctane (of Guitar Hero fame). Blue Goji (a TriplePoint client) is aiming to be just as beneficial to our health as its delicious namesake, except instead of being cooked and eaten, Blue Goji’s products will appear on smartphones and tablets to bring gameplay and fitness tracking to cardio exercise gear such as treadmills and elliptical machines. It is not recommended that you cook and eat tablets or treadmills, as those health benefits are not adequately explored. Still, if I can pass the time on the treadmill by thinking about something other than how much I dislike being on the treadmill while the gym keeps showing ‘Restaurant: Impossible’ on the TVs, well, I am very much on board.

From the press release:

The Blue Goji platform combines innovative software and hardware with the portability and power of tablets and smartphones to make cardio exercise routines an entertaining and rewarding experience. Additional details about the products will be revealed soon at

Blue Goji’s platform of content and products will work together with tablets and smartphones on cardio equipment such as treadmills, stationary bicycles, and elliptical machines. Currently undergoing private user testing, Blue Goji will reveal additional information about the platform in the coming months and is currently accepting applications on its website from developers to create or adapt their mobile games for its library.

We’ll be keeping track of Blue Goji and its titles as they start emerging!

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