If you’re unfamiliar with Beintoo, then you are an increasingly rare sort of person in today’s mobile marketplace. According to a press release, TriplePoint client Beintoo now reaches 100 million mobile devices, and has managed this feat in under a year.
Beintoo works like this: Play a whole bunch of, say, Fruit Ninja, and you earn Beintoo’s proprietary currency, Bedollars. That translates into deals with partnered merchants, like K-Mart, McDonalds, Papa John’s, etc. So, again: play mobile games, get a bunch of free and discounted stuff. Seems pretty straightforward, and 100 million devices apparently agree.
They’ve also just secured $5 million in funding, and it’s not even in Bedollars. Which is a shame, because that could probably get them, like, a million pizza gift cards.