Beintoo Getsintoo 100 Million Devices in One Year

Wed, Jun 20, 2012

Frisky Misc, Funding, Industry, Mobile

If you’re unfamiliar with Beintoo, then you are an increasingly rare sort of person in today’s mobile marketplace. According to a press release, TriplePoint client Beintoo now reaches 100 million mobile devices, and has managed this feat in under a year.

Beintoo works like this: Play a whole bunch of, say, Fruit Ninja, and you earn Beintoo’s proprietary currency, Bedollars. That translates into deals with partnered merchants, like K-Mart, McDonalds, Papa John’s, etc. So, again: play mobile games, get a bunch of free and discounted stuff. Seems pretty straightforward, and 100 million devices apparently agree.

They’ve also just secured $5 million in funding, and it’s not even in Bedollars. Which is a shame, because that could probably get them, like, a million pizza gift cards.

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