To promote the upcoming new film Kick-Ass, there is now a Facebook app that allows you and your friends to become superheros using your uploaded photos. The app only asks you to choose props, camera angles, names and the photo you’d like and then you can make your super hero. When the hero is complete, you can share him or her with your friends on the news feed.
The integration is nice to see, as it only ever uses the Facebook login and automatically pools your photos without any extra intervention from you. This kind of integration right into social services like Facebook really does change the way that movies and other forms can be promoted. Very neat stuff.